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12162 Results for ‘data’

Retail Revolution

Retail chain WHSmith brings first airport ad network into the specialty retail media race

January 22, 2025
Business of TV

Vox Media CRO Geoff Schiller joins Screenvision as CEO

May 28, 2026
Marketing on Platforms

Ad tech is lining up behind OpenAI (it’s been here before)

May 13, 2026
Brands in Culture

Heineken uses hard numbers to foster better representation in social media ads

June 6, 2025
Member Exclusive

Future of TV Briefing: How Netflix is shaking up the upfront deal model

March 18, 2026
Marketing on Platforms

TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app

June 3, 2025
The Business of AI

Jargon buster: The key terms to know on AI bot traffic and monetization

July 18, 2025
Retail Media Rewritten

Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover

June 26, 2025
AI Revenue Generation

News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers

March 23, 2026
The Business of AI

Behind Kellanova’s AI-powered push to improve creative and alter agency fees

August 20, 2025
WTF Series

WTF is IAB Tech Lab’s Open Private Join and Activation?

June 20, 2023
The Programmatic Publisher

Publishers count their losses as the open auction bleeds ad dollars

March 21, 2025
Member Exclusive

Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil

April 23, 2025

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