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1413
Results for ‘behavioral targeting’
Glossy
Farfetch’s ‘Store of the Future’ takes its customer data to physical retail
April 12, 2017
Marketing
‘We don’t want an opportunistic approach’: How Coty is shaking up its innovation teams
March 13, 2017
Beyond Ads
How Global Radio is using new ad formats to get audio on the media plan
January 12, 2017
The Programmatic Marketer
From the Unintended Consequences Dept: Viewability mandates cause more ad clutter
March 23, 2017
The Programmatic Publisher
Will it blend? Oath will combine disparate AOL-Yahoo ad tech assets
April 13, 2017
The Programmatic Marketer
Tech firms use audiovisual signals to target TV ads
December 19, 2016
Media
The race for direct connections: How ESPN gets readers to log in
February 14, 2017
Media
Portugal’s media companies plan to pool user data to compete with the duopoly
March 2, 2017
Marketing on Platforms
Opportunism knocks: Marketers and media take on Google
March 24, 2017
The Programmatic Publisher
How News UK is shifting focus to programmatic advertising
December 8, 2016
Media
Eight months after axing TV channel, BBC Three sees programming bright spots
November 22, 2016
Media
Here’s how Pinterest is pitching advertisers
April 4, 2016
Media
‘Customers were becoming our competitors’: Why The Guardian created a hub for branded content
December 16, 2016
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