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1308 Results for ‘Millennial Media’

Member Exclusive

Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put

June 26, 2023
Member Exclusive

Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing

October 31, 2022
Marketing

ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness

March 16, 2023
Marketing on Platforms

‘Taps into nostalgia’: Why Elysian Brewing is leveraging NBCUniversal’s Chucky to tout new beer

September 22, 2022
Brands in Culture

El regreso de los Spongmonkeys: Cómo Quiznos utiliza la nostalgia para renovar sus esfuerzos de marketing

August 4, 2023
Member Exclusive

Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’

April 25, 2023
Gaming & Esports

In graphic detail: Gamers are warming up to in-game ads

March 20, 2023
The Commerce Media Era

How live shopping is shaping the future of retail

May 2, 2023
Marketing

Marketers eye OOH for the holidays as consumers return to in-person shopping and travel

October 26, 2022
Member Exclusive

Media Briefing: Why media buyers keep pressing publishers for third-party verification

March 9, 2023
Member Exclusive

Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change

May 9, 2023
Content & Commerce

As Walmart adds TikTok, Snap, Roku and others to its marketplace, GroupM evaluates the whole sector

September 20, 2022
Member Exclusive

Marketing Briefing: Here are the top trends, issues marketers had to navigate throughout 2022

December 20, 2022

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