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Electronic Arts has built its own ad server in a renewed push for ad dollars
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Special Projects
Digiday+ Research
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754
Results for ‘DSPs’
The Programmatic Publisher
Overheard at Prebid Summit: Addressability problem ‘really needs to be considered carefully’
October 16, 2024
The Programmatic Publisher
A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
December 5, 2024
Sponsored
Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic
December 2, 2024
Member Exclusive
Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?
July 29, 2024
Marketing on Platforms
As Pinterest improves ad platform, advertisers continue to increase spend
May 16, 2025
Sponsored
How publishers reduce the risk of political ads to drive revenue
August 19, 2024
The Programmatic Marketer
Marketers rethink cheap programmatic as ad waste mounts
March 7, 2025
Retail Revolution
In the pitch for brand dollars, retail media networks turn to creators
February 25, 2025
The Programmatic Publisher
In a shrinking marketplace, Magnite explores media trading without DSPs
April 3, 2023
Zero-click Future
The case for and against publishers buying paid traffic
June 3, 2026
Life Beyond the Cookie
Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs
March 24, 2025
The Business of AI
‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud
May 22, 2025
Digiday @ Cannes
At Cannes, publishers attempt to quell marketers’ open programmatic apostasy
June 24, 2024
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