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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    754 Results for ‘DSPs’
  • The Programmatic Publisher

    Overheard at Prebid Summit: Addressability problem ‘really needs to be considered carefully’

    October 16, 2024
  • robot drawing on paper. technology for programmatic advertising
    The Programmatic Publisher

    A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence

    December 5, 2024
  • Sponsored

    Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic

    December 2, 2024
  • Member Exclusive

    Digiday+ Research: Who do marketers and publishers blame for the proliferation of MFAs?

    July 29, 2024
  • pinterest revenue
    Marketing on Platforms

    As Pinterest improves ad platform, advertisers continue to increase spend

    May 16, 2025
  • 3 people on different sides of politics sitting at a table. Tension doing political ad research
    Sponsored

    How publishers reduce the risk of political ads to drive revenue

    August 19, 2024
  • The Programmatic Marketer

    Marketers rethink cheap programmatic as ad waste mounts

    March 7, 2025
  • Retail Revolution

    In the pitch for brand dollars, retail media networks turn to creators

    February 25, 2025
  • Two figures shaking hands
    The Programmatic Publisher

    In a shrinking marketplace, Magnite explores media trading without DSPs

    April 3, 2023
  • Zero-click Future

    The case for and against publishers buying paid traffic 

    June 3, 2026
  • Life Beyond the Cookie

    Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

    March 24, 2025
  • The Business of AI

    ‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud

    May 22, 2025
  • Digiday @ Cannes

    At Cannes, publishers attempt to quell marketers’ open programmatic apostasy

    June 24, 2024
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