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4017 Results for ‘Collective’

Marketing on Platforms

‘I need those home runs’: TikTok viral brands plan a future without the For You Page

January 15, 2025
Sponsored

Why advertisers need a new omnichannel measurement approach amid a disconnected landscape

October 8, 2024
Life Beyond the Cookie

‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts

March 8, 2024
Sponsored

The state of subscriber engagement for media and publishing | Inside the tools and tactics driving audience growth and loyalty

August 26, 2025
WTF Series

WTF is attribution modeling?

March 4, 2025
Bold Call

Bold call: The holdco era is over. The operating company age is here — for real this time

March 3, 2025
Sponsored

How brands are overcoming three common challenges when implementing new ID solutions

October 1, 2024
Business of TV

Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers

February 27, 2025
Evolving Agencies

Indie agencies are betting on tech to outmaneuver the big guys

February 27, 2025
Member Exclusive

Media Buying Briefing: Retail media has become a full-funnel play for media agencies

July 15, 2024
The Creator Economy

Teen creators jumpstart careers by selling clothes online and getting brand sponsorships

January 2, 2025
Marketing on Platforms

A week since the U.S. election and social media is becoming more fragmented than ever

November 14, 2024
Marketing on Platforms

Brands prepare for more shoppers to buy from their phones this holiday season

November 13, 2024

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