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19963 Results for ‘Branding’

Member Exclusive

Future of Marketing Briefing: Advertising’s tracking system meets a new political reality

January 30, 2026
The Programmatic Marketer

Attention grabbers or action drivers? Heineken’s ad tests uncork surprising results

June 27, 2024
Bold Call

Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown

April 1, 2025
Member Exclusive

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024

May 23, 2024
Sponsored

How brands are leveraging TikTok’s tools and data to reach new audiences

November 11, 2022
Marketing on Platforms

Why this financial company is using streaming and social media ads to boost brand awareness

November 11, 2022
Sponsored

How brands are improving audience strategies for advanced TV

July 26, 2022
Future of Measurement

Despite retail media’s growth, in-store measurement is still playing catchup

September 12, 2024
Member Exclusive

Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work

September 22, 2025
The Creator Economy

Publicis acquisition signals that creator M&A is not slowing down in 2025

February 20, 2025
Member Exclusive

Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans ‘smarter, faster, better’

July 2, 2024
Member Exclusive

Ad Tech Briefing: Consolidation in a ‘Hunger Games scenario’ – and a true loss for the industry

January 20, 2026
Member Exclusive

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

May 12, 2025

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