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Results for ‘"pivot to video"’
Member Exclusive
Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again
April 9, 2025
The Programmatic Marketer
A check on The Trade Desk’s risks and rewards
May 12, 2025
The Programmatic Marketer
‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system
September 11, 2024
Gaming & Esports
The era of the in-depth brand and gaming creator partnership has arrived
July 12, 2024
The Creator Economy
Roblox studios begin to consolidate as Super League buys Supersocial
May 1, 2025
Life Beyond the Cookie
Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
April 25, 2025
Gaming & Esports
Why Riot Games is scaling back its dream of becoming ‘the next Disney’
March 25, 2024
Marketing on Platforms
‘I need those home runs’: TikTok viral brands plan a future without the For You Page
January 15, 2025
Member Exclusive
CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
May 1, 2025
Marketing on Platforms
Why marketers are not deterred by TikTok’s uncertain future
March 11, 2024
Member Exclusive
Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022
November 23, 2021
Member Exclusive
Lessons from the IAB 2021 NewFronts
January 20, 2023
The Creator Economy
After keeping them at arm’s length, sports brands are opening the door to creators
August 30, 2024
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