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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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797
Results for ‘"pivot to video"’
Generative AI
AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh
October 30, 2025
The Programmatic Marketer
A check on The Trade Desk’s risks and rewards
May 12, 2025
Member Exclusive
Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again
April 9, 2025
Sponsored
How decision intelligence bridges the gap between clean rooms and decisions
September 20, 2024
Marketing on Platforms
Meta’s Threads ads arrive fast, but advertisers move at their own pace
April 25, 2025
Member Exclusive
Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
August 30, 2022
Retail Revolution
ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
January 27, 2025
The Creator Economy
TikTok creators are increasingly tapping into food-centric content — and brands are following
November 28, 2023
Digiday Programmatic Marketing Summit
Why Exverus’ head of strategy is marrying performance with brand in programmatic
May 20, 2024
Member Exclusive
Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
July 21, 2025
Generative AI
AI Briefing: How Google and DOJ’s latest antitrust arguments address AI
November 11, 2024
The Creator Economy
TikTok quietly tests product links in posts as it looks to boost its reputation for shopping
November 25, 2024
The Creator Economy
Roblox studios begin to consolidate as Super League buys Supersocial
May 1, 2025
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