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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
  • Media
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    797 Results for ‘"pivot to video"’
  • The Rundown

    The Rundown: Why YouTube has become key for brand GEO strategies

    February 25, 2026
  • Member Exclusive

    Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026

    December 4, 2025
  • The Creator Economy

    Substack’s video push sees modest bump, but a long road remains to win over creators

    March 18, 2025
  • The 2026 Notebook

    Why publishers are building their own creator networks

    January 6, 2026
  • Media

    The Sun doubles video’s share of digital revenue to 18% by betting on original programming

    September 22, 2025
  • Member Exclusive

    Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

    April 18, 2024
  • DPG Media in-app advertising
    Generative AI

    What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company

    April 9, 2024
  • Member Exclusive

    Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers

    September 11, 2025
  • Member Exclusive

    Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds

    August 1, 2023
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    Publishing in the Platform Era

    Campbell Brown’s exit from Meta elicits no more than a whimper from publishers facing a deteriorating relationship with Facebook

    October 6, 2023
  • Marketing on Platforms

    Agencies move on from creating content for specific platforms to focus on short-form video

    September 22, 2023
  • Member Exclusive

    Media Briefing: Publishers’ audience authentication strategies are put to the test

    April 11, 2024
  • Marketing on Platforms

    ‘All these text based apps are screaming for space’: Social media professionals grapple with Twitter competitors

    July 7, 2023
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