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Member Exclusive

Media Briefing: From fringe to frontline – AI’s fast-track rise in newsrooms

April 17, 2025
The Sports Marketing Playbook

Amid sports marketing’s gold rush, some brands are targeting niche fan communities

May 30, 2025
Member Exclusive

Marketing Briefing: Inside the anatomy of a successful brand comeback

October 1, 2024
AI Revenue Generation

For the agentic-curious: WTF is the Agentic RTB Framework?

November 13, 2025
The Creator Economy

Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025

August 11, 2025
Sponsored

Playbook: The e-commerce marketer’s guide to auditing and refining the martech stack

March 29, 2024
Marketing on Platforms

Google debuts ‘confidential matching,’ a move to quell advertisers’ concerns around data leakage

September 13, 2024
Member Exclusive

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

May 27, 2026
Retail Media Rewritten

U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth

May 21, 2026
Zero-click Future

The Economist prepares for a two‑track internet: one for humans and one for AI agents

May 18, 2026
Gaming & Esports

The TikTok outage caused TikTok Shop sales to spike, not sink

January 23, 2025
The Business of AI

Marketing strategists search for a solution to AI’s all-too predictable outputs

April 22, 2026
Member Exclusive

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis

April 22, 2026

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