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4890 Results for ‘ trends’

Strategizing for the Future

Why several U.S. ad forecasts predict a better 2024, and not just because of political spending

March 28, 2024
Member Exclusive

Marketing Briefing: Why nostalgia marketing can be a crutch

September 17, 2024
Member Exclusive

Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brands

May 15, 2024
Strategizing for the Future

Omnicom Media Group expands its TikTok relationship to include search keyword access

January 8, 2025
Brands in Culture

Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in

January 7, 2025
The Programmatic Marketer

Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger

March 5, 2025
Brand Safety

News U.K. rethought brand safety, and is starting to profit from it

March 4, 2025
Evolving Agencies

After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?

May 5, 2025
Equality and Opportunity

Amidst a broad dismantling of DE&I, Hyundai maintains multicultural marketing, spend commitments

March 3, 2025
The Creator Economy

Roblox studios begin to consolidate as Super League buys Supersocial

May 1, 2025
Looking Back/Ahead to 2024

Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work

January 1, 2025
Strategizing for the Future

The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow

November 7, 2024
Life Beyond the Cookie

Google’s Chrome retreat puts momentum for cookie alternatives in doubt

April 24, 2025

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