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    4831 Results for ‘ real-time ads’
  • Marketing on Platforms

    Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

    July 26, 2024
  • The Business of AI

    Why publishers are hesitant to add their chatbots to OpenAI’s GPT Store

    January 26, 2024
  • WTF Series

    WTF is Digital Twinning? 

    August 11, 2023
  • Brand Safety

    How programmatic is opening up the Olympics to advertisers

    June 27, 2024
  • Google third-party cookie controls
    Life Beyond the Cookie

    Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies

    July 30, 2024
  • Photograph of IAB Tech Lab's Anthony Katsur.
    The Programmatic Marketer

    The IAB Tech Lab CEO on how ‘nothing will be the same’ in digital advertising

    June 11, 2024
  • Super Bowl

    For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy

    February 9, 2024
  • Member Exclusive

    Pitch deck: How Amazon is selling ads on Prime Video to advertisers

    January 29, 2024
  • stack of money
    Member Exclusive

    Media Briefing: Pubs’ Q2 earnings look rosy thanks to AI deals and an improved ad market 

    August 15, 2024
  • The 2024 Notebook

    Bold call: Linear TV has passed the point of no return

    January 3, 2024
  • Marketing on Platforms

    X takes legal action against advertisers to challenge media status quo

    August 7, 2024
  • Sponsored

    WTF is an incentives marketing strategy? | How brands are merging loyalty programs and promotions to build long-term customer value

    December 9, 2025
  • Member Exclusive

    Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

    October 14, 2024
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