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4831
Results for ‘ real-time ads’
Marketing on Platforms
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
July 26, 2024
The Business of AI
Why publishers are hesitant to add their chatbots to OpenAI’s GPT Store
January 26, 2024
WTF Series
WTF is Digital Twinning?
August 11, 2023
Brand Safety
How programmatic is opening up the Olympics to advertisers
June 27, 2024
Life Beyond the Cookie
Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies
July 30, 2024
The Programmatic Marketer
The IAB Tech Lab CEO on how ‘nothing will be the same’ in digital advertising
June 11, 2024
Super Bowl
For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
February 9, 2024
Member Exclusive
Pitch deck: How Amazon is selling ads on Prime Video to advertisers
January 29, 2024
Member Exclusive
Media Briefing: Pubs’ Q2 earnings look rosy thanks to AI deals and an improved ad market
August 15, 2024
The 2024 Notebook
Bold call: Linear TV has passed the point of no return
January 3, 2024
Marketing on Platforms
X takes legal action against advertisers to challenge media status quo
August 7, 2024
Sponsored
WTF is an incentives marketing strategy? | How brands are merging loyalty programs and promotions to build long-term customer value
December 9, 2025
Member Exclusive
Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
October 14, 2024
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