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5947 Results for ‘ programming’

Member Exclusive

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

October 14, 2024
Marketing on Platforms

TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales

October 16, 2023
Publishing in the Platform Era

Publishers refine Reddit strategies to tap into targeted referral traffic

June 17, 2025
The Business of AI

Social media platforms fuel AI ad rush with new creative tools

September 5, 2024
WTF Series

WTF is AI ‘grounding’ licensing, and why do publishers say it matters over training deals?

August 22, 2025
The Creator Economy

Why Bleacher Report’s Bennett Spector is going all-in on live video

October 24, 2023
Member Exclusive

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

April 13, 2026
Member Exclusive

Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

November 12, 2025
Media

‘The D-word is the most problematic’: Why diversity could soon be stripped from DEI values and branding

February 18, 2025
The 2024 Notebook

2024 will see the start of the ad-supported streaming war

January 2, 2024
Member Exclusive

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

March 17, 2026
WTF Series

WTF is AI slop doing to warp media metrics?

June 2, 2025
Sponsored

Marketers are innovating by using AI agents to integrate data interpretation with instant execution

December 19, 2024

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