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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    2463 Results for ‘ online engagement’
  • Brand Safety

    Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings

    February 7, 2025
  • The Creator Economy

    Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures

    January 24, 2025
  • The Programmatic Marketer

    Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen

    October 31, 2025
  • A hand rising from the bottom of the image holds a weight inscribed with the word 'brand,' symbolizing the effort of lifting and strengthening a brand, in line with influencer marketing’s role in brand lift and advocacy.
    Sponsored

    How creator partnerships go beyond awareness and conversions to fuel advocacy

    March 5, 2025
  • Roblox programmatic advertising
    Gaming & Esports

    Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity

    December 2, 2024
  • Content & Commerce

    NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

    April 23, 2026
  • The Sports Marketing Playbook

    2024 was the year Reddit made a play for social media’s organic sports crown

    December 16, 2024
  • Sponsored

    An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

    February 26, 2025
  • Member Exclusive

    Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024

    August 12, 2024
  • Retail Media Rewritten

    Reddit’s new shopping ads are a play for beauty brands’ business

    March 26, 2026
  • Member Exclusive

    CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

    August 12, 2024
  • Member Exclusive

    CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube

    August 6, 2024
  • Sponsored

    The state of local streaming TV

    August 28, 2025
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