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20186 Results for ‘ markets’

The Programmatic Marketer

Marketers take drastic measures as ad tech snafus erupt

May 30, 2024
Retail Revolution

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie

April 3, 2024
The Business of AI

AI Briefing: Inside Accenture and Nvidia’s plan to scale AI agents for enterprise business

November 25, 2024
Member Exclusive

Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

January 23, 2024
The Creator Economy

After keeping them at arm’s length, sports brands are opening the door to creators

August 30, 2024
Business of TV

Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers

February 27, 2025
Member Exclusive

Digiday+ Holiday Marketing and Commerce Strategies

December 19, 2023
The Creator Economy

Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures

January 24, 2025
Looking Back/Ahead to 2024

Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work

January 1, 2025
Member Exclusive

CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku

May 1, 2025
Member Exclusive

Pitch deck: How Amazon is talking to marketers about Performance+

May 22, 2024
Gaming & Esports

Why puzzle fans lined up around the block for New York Times Games’ first live event

August 23, 2024
The Creator Economy

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

December 19, 2024

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