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    20186 Results for ‘ markets’
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    The state of performance marketing | Channels, distribution, conversions and managing advertiser success

    September 23, 2024
  • TV with dollar sign representing balancing multichannel tv advertising to create revenue.
    Member Exclusive

    Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market

    April 2, 2025
  • The Creator Economy

    LinkedIn emerges as a serious player in the creator economy

    May 5, 2025
  • Evolving Agencies

    Havas acquires sports marketing agency in first deal following stock exchange debut

    January 23, 2025
  • The Programmatic Marketer

    Shrinking budgets leave programmatic marketers with a raw deal

    May 31, 2024
  • Retail Media Rewritten

    How PayPal is using Venmo, Honey transactions to win over marketers to its ads business

    June 13, 2025
  • The Confessions

    Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives

    November 29, 2024
  • Marketing on Platforms

    Here’s a guide for what marketers can do now with the back-and-forth of TikTok

    January 20, 2025
  • Member Exclusive

    Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023

    December 19, 2023
  • An illustration of a red ruler standing upright next to stacks of coins increasing in height from right to left, symbolizing growth and measurement. The background is green with a simple, minimalist design.
    Member Exclusive

    Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

    June 11, 2025
  • Member Exclusive

    Marketing Briefing: What are marketers prioritizing as Google starts to crumble the third-party cookie?

    January 16, 2024
  • Navigating Economic Instability

    Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’

    April 28, 2025
  • Evolving Agencies

    Omnicom’s reshuffled leadership emerges as the ad industry’s new power players

    December 3, 2025
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