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    20215 Results for ‘ markets’
  • Evolving Agencies

    Coca-Cola grants vote of confidence to WPP with Open X renewal

    May 21, 2025
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    How media agencies are tightening brand safety and transparency measures as influencers tap AI

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    Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend

    May 8, 2025
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    Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review

    June 15, 2026
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    Media Buying Briefing: When EQ is just as important as IQ in helping clients grow

    August 25, 2025
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    WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

    June 12, 2025
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    Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies

    December 1, 2025
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    Pitch deck: How Amazon is emerging as the proof layer for TV spend

    January 8, 2026
  • The Programmatic Marketer

    Retail media was built for growth. Now, it’s being rebuilt for risk

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  • Marketing on Platforms

    LinkedIn wants to own B2B creator discovery with new creator marketplace

    June 10, 2026
  • Evolving Agencies

    ‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does

    March 6, 2026
  • graphic image of a television (TV) with bills of money flying out of it, representing CTV advertising being an effective form of advertising for brands, publishers and consumers.
    Retail Media Rewritten

    WPP estimates commerce media spending to overtake TV this year

    December 8, 2025
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