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1385 Results for ‘ five questions’

The Business of AI

ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents

September 25, 2025
The Business of AI

Ikea launched an AI assistant earlier this year. Has it actually driven sales?

May 21, 2024
Brand Safety

How contextual targeting providers’ pitch to brand clients and agencies has changed

March 3, 2025
Data Regulation

As Big Tech battles EU regulators, it also flaunts its value

February 26, 2025
Brand Safety

The Rundown: Everything you need to know about conservative activist shareholder proposals

May 13, 2024
Strategizing for the Future

WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)

September 5, 2024
The Business of AI

2024 in review: A timeline of the major deals between publishers and AI companies

December 27, 2024
The Sports Marketing Playbook

Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?

December 30, 2024
Member Exclusive

Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

November 12, 2025
Zero-click Future

GEO hype busted: How it differs (and how it doesn’t) from SEO

March 10, 2026
Member Exclusive

Future of TV Briefing: CTV identity matches are usually wrong

February 11, 2026
Life Beyond the Cookie

Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies

July 30, 2024
The Creator Economy

LinkedIn’s video push appears to be working in 2025

January 31, 2025

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