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    Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront

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    Why Snapchat is pitching its platform as an alternative to social media

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    Future of TV Briefing: How the future of TV shaped up in 2023

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    CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

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  • Life Beyond the Cookie

    Un mes después de que Google empezara a desactivar las ‘cookies’ de terceros en Chrome, los especialistas del marketing siguen mostrándose apáticos

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    Cómo las agencias de medios están girando hacia el contenido de IA generativa en el marketing de influencers

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    Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays

    November 16, 2023
  • Amazon Prime Day 2024 Surprises Publishers
    Marketing on Platforms

    Amazon presenta un conjunto de nuevas herramientas para los medios en su principal conferencia sobre publicidad

    October 25, 2023
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