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19953 Results for ‘ brands’

The Confessions

‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday

November 27, 2024
Brands in Culture

Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth

October 24, 2024
Member Exclusive

Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands

January 29, 2024
Member Exclusive

Marketing Briefing: How brands and agencies are speeding up their pursuit of influencer trends

December 12, 2023
Member Exclusive

Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme

February 23, 2024
Member Exclusive

Digiday+ Research: How do other retail media platforms measure up to Amazon?

June 28, 2024
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Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses

February 14, 2024
Member Exclusive

Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content

February 13, 2024
Member Exclusive

Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts

August 5, 2024
Member Exclusive

Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?

April 22, 2024
Member Exclusive

Pitch deck: Inside the TikTok Shop pitch to brands

September 14, 2023
The Creator Economy

TikTok creators are increasingly tapping into food-centric content — and brands are following

November 28, 2023
Sponsored

Why a sports-first marketing strategy will provide brands with long-term loyalty

November 27, 2023

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