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19949 Results for ‘ brands’

The Creator Economy

Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce

November 13, 2024
Business of TV

Nexxen and Hisense open up smart TV programmatic floodgates

September 25, 2025
The Creator Economy

Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy

March 20, 2025
Experimental Channels

How advertisers are reacting to Google’s declining share of the search market

February 21, 2025
The Sports Marketing Playbook

Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?

December 30, 2024
Member Exclusive

Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)

December 6, 2024
Business of TV

Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads

February 13, 2025
Sponsored

Programmatic playbook: Omnichannel campaign strategies for an ecosystem in constant flux

May 29, 2025
Brands in Culture

Kodiak’s climbing strategy points to niche Olympic entry points for smaller brands

July 24, 2024
Digiday Publishing Summit

Publishers grapple with Q1 ad revenue challenges in a ‘buyer’s market’

March 31, 2025
Marketing on Platforms

‘I need those home runs’: TikTok viral brands plan a future without the For You Page

January 15, 2025
The Creator Economy

How the elections are shaping influencer marketing, from brand strategies to social media spending

September 9, 2024
Digiday @ CES

Omnicom Media kicks off CES with a Google search partnership that drills deeper into intent

January 5, 2026

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