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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    19949 Results for ‘ brands’
  • The Sports Marketing Playbook

    Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business

    May 13, 2025
  • A measuring tape slightly open with eyes on the measure. Representing measurement for omnichannel strategies.
    The Creator Economy

    Roblox courts advertisers with fresh data on its ad effectiveness

    May 12, 2025
  • Graphic of a dollar sign-shaped key unlocking a lock, symbolizing the key to unlocking successful performance marketing through the seven stages of development
    Retail Media Rewritten

    ‘It fundamentally changes what it means to be an e-commerce brand’: What a ChatGPT checkout system could mean for retail

    August 5, 2025
  • Brand Safety

    Media agencies look to AI to reduce inclusion list toil

    November 5, 2025
  • The Creator Economy

    Pride, but no budget: LGBTQ+ creators hit by ad spend drop

    June 2, 2025
  • Digiday @ Possible

    With 600 million monthly active users, X’s Linda Yaccarino doubles down on dismissing journalism

    April 30, 2025
  • The Business of AI

    The Disney-OpenAI deal and generative AI copyright concerns

    December 16, 2025
  • Brands in Culture

    Eco-friendly brands are combatting ‘green fatigue’ by focusing more on product efficacy in marketing

    November 8, 2024
  • Member Exclusive

    Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

    November 7, 2024
  • The lead image shows a football player taking a selfie.
    The Creator Economy

    How partnerships between athletes and brands are beginning to resemble influencer deals

    July 18, 2024
  • Member Exclusive

    Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers

    March 25, 2025
  • Brand Safety

    In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth

    January 31, 2025
  • The Creator Economy

    How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals

    August 27, 2025
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