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2510 Results for ‘ analysts’

Business of TV

New sports streaming service will upset the balance of power in TV, media buyers say

February 8, 2024
Sponsored

Google Exchange’s competition with emerging players presents opportunities for publishers

September 18, 2023
Member Exclusive

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand

August 6, 2024
Marketing on Platforms

Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it

November 30, 2023
The Programmatic Marketer

‘Capture what may go to outside tech providers’: WPP’s Mark Read says it will rival ad tech buyers

October 27, 2023
Strategizing for the Future

Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’

March 26, 2024
Evolving Agencies

Publicis Groupe debuts new CoreAI platform and €300 million AI investment

January 25, 2024
The Programmatic Marketer

The Trade Desk’s bumper quarter has some important caveats

February 17, 2023
Content & Commerce

Google’s rumored AI-infused search overhaul has marketers’ attention

April 21, 2023
Member Exclusive

Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall

July 22, 2024
Evolving Agencies

Agency holding company 2022 earnings healthier than expected as big brands continued to spend on marketing

February 16, 2023
Member Exclusive

Media Briefing: TikTok’s U.S. shutdown has little impact on publishers’ traffic and video strategies

January 23, 2025
Member Exclusive

Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming

September 16, 2024

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