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12796
Results for ‘ agencies’
Evolving Agencies
Transparency shift: CMOs navigate new norms in agency profit models
May 17, 2024
Digiday Media Buying Summit
Overheard at DMBS: The problem with scope creep — and how to get over it
October 25, 2024
Member Exclusive
Media Buying Briefing: Overheard at the Media Buying Summit
October 21, 2024
Evolving Agencies
Newly merged Amp agency is comfortable sandwiched between holdcos and other indies
June 26, 2024
Brands in Culture
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
November 4, 2024
Marketing on Platforms
As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
December 6, 2024
Member Exclusive
Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies
September 24, 2024
Member Exclusive
Media Buying Briefing: Who controls the balance of power between retail media and media agencies?
September 23, 2024
Digiday @ CES
CES Briefing: A Q&A with Stagwell’s Mark Penn & the streaming ad data disconnect
January 9, 2025
Strategizing for the Future
Digital OOH’s growth has media agencies make more use of its data and measurement options
June 6, 2024
Digiday @ Cannes
Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions
June 17, 2024
Member Exclusive
Research Briefing: Facebook loses favor with publishers, brands and agencies
March 14, 2024
The Business of AI
How AI shaped the 2024 election: From ad strategy to voter sentiment analysis
November 5, 2024
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