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3185 Results for ‘ advertising tracking’

Brands in Culture

Broadcasters and advertisers expected a lot from the Olympics — was it worth it?

September 18, 2024
Content & Commerce

Why big advertisers are buying Brave’s search ads — despite its small size

April 2, 2025
Member Exclusive

Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers

May 28, 2024
Life Beyond the Cookie

Google assures ad execs of revised third-party cookie controls but timeline is uncertain

August 1, 2024
The Creator Economy

How creator platforms are building tech infrastructure to keep pace with a maturing industry

May 15, 2025
The Business of AI

AI promised ad efficiency, Bayer wants meaning

October 27, 2025
The Creator Economy

Creator agencies have embraced AI, but is the tech changing marketers’ minds?

December 2, 2024
Retail Revolution

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space

January 27, 2025
The Creator Economy

The Upfronts got a taste of the creator economy

May 15, 2025
Sponsored

How brand safety tools are evolving into growth drivers

April 24, 2025
Retail Media Rewritten

A look at the wide-ranging jargon coming out of the many ad networks

October 13, 2025
The Business of AI

Taboola’s next act: an AI answer engine for publishers

May 1, 2026
Member Exclusive

Media Briefing: The 2024 media glossary

August 22, 2024

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