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3185 Results for ‘ advertising tracking’

Marketing on Platforms

After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026

January 2, 2026
Navigating Economic Instability

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

June 11, 2024
The Programmatic Marketer

OpenX redraws the SSP-agency relationship

December 3, 2025
Third-Party Cookie Primer

Digiday’s definitive, if not exhaustive, 2024 Google Chrome third-party cookie deprecation glossary

January 16, 2024
Media Buying

Instacart tripled its smart cart store count this year

November 28, 2025
Digiday @ Cannes

Omnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live

June 16, 2025
Member Exclusive

Ad Tech Briefing: Ad tech’s agentic gambit at CES

January 13, 2026
The History of Ad Tech

Google’s ad tech empire faces its moment of truth

November 24, 2025
The Creator Economy

Influencer partnerships expand, though unevenly across the creator economy

November 17, 2025
Member Exclusive

Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

June 3, 2026
The Sports Marketing Playbook

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes

January 21, 2025
WTF Series

WTF is a unified ad platform?

May 8, 2026
Agency Culture

GSD&M gamifies its AI upskilling efforts

November 6, 2025

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