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20546 Results for ‘ ads’

Business of TV

Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases

May 19, 2025
Member Exclusive

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

September 3, 2024
Retail Revolution

With ad revenue reaching $4.4B, buyers see Walmart’s retail media network as the ‘one to watch’

February 28, 2025
Google on Trial

Ad tech rivals reveal how Google stifled competition in DOJ antitrust testimony

September 17, 2024
Member Exclusive

Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

December 11, 2024
Member Exclusive

Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano

February 12, 2025
Digiday @ Advertising Week

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided

October 11, 2024
Google on Trial

As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup

September 16, 2024
Beyond Ads

Publishers’ ad revenue rebounded in the first half, but H2 is looking even brighter

September 16, 2024
Member Exclusive

Media Briefing: Publishers’ H1 pulse check on ad spend in digital media

May 30, 2024
Life Beyond the Cookie

Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome

July 23, 2024
Retail Revolution

Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet

December 4, 2024
Retail Revolution

Even financial services businesses want a piece of the ad pie now

June 3, 2024

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