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10844 Results for ‘ ad product’

The Creator Economy

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators

April 2, 2025
Member Exclusive

Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet

January 30, 2025
Brand Safety

Should marketers ask harder questions of their brand safety and ad verification partners?

November 6, 2024
The Business of AI

AI Briefing: Why Walmart is developing its own retail-specific AI models

October 11, 2024
The Business of AI

AI personas promise speed, but safeguards are needed to avoid leading marketers astray

October 6, 2025
Media

AI Briefing: Ad tech world debates how to address CSAM concerns

February 17, 2025
Member Exclusive

Digiday+ Research Data Sheet: The state of subscription pricing

April 24, 2025
The Programmatic Marketer

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

April 2, 2025
Publishing in the Platform Era

The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

May 21, 2024
Marketing on Platforms

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars

October 1, 2024
Gaming & Esports

Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity

December 2, 2024
Retail Media Rewritten

P&G bets big on retail integration as CPGs question incrementality

February 2, 2026
Retail Media Rewritten

Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel

July 8, 2025

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