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10829
Results for ‘ ad product’
Member Exclusive
Marketing Briefing: Why Peet’s Coffee’s major brand push is brewing up brand storytelling over product pitching
October 17, 2023
Member Exclusive
Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024
September 18, 2024
The Creator Economy
Why the ad industry is redefining what it means to be a creator vs. influencer
November 7, 2024
Member Exclusive
Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises
April 17, 2023
Member Exclusive
Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys
June 4, 2025
Member Exclusive
Future of TV Briefing: WTF is co-viewing measurement?
August 20, 2025
The Creator Economy
Whalar Group bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof
March 7, 2025
The Business of AI
Generative AI, not ad tech, is the new antitrust battleground for Google
July 8, 2025
Navigating Economic Instability
Here are the 2025 brand winners and losers of tariffs
January 8, 2026
The Business of AI
Marketers warm to AI, but creative challenges and legal risks still loom
September 18, 2025
Marketing on Platforms
Why Reddit is pivoting from social platform to ‘go-to search engine,’ with COO Jennifer Wong
August 12, 2025
WTF Series
WTF are tokens?
February 11, 2026
The Programmatic Marketer
Mars Petcare is testing direct SSP buying for CTV ads
January 9, 2025
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