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6318 Results for ‘ ad networks’

Life Beyond the Cookie

Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

March 24, 2025
Member Exclusive

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

April 28, 2025
Business of TV

Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues

January 16, 2025
Member Exclusive

Media Briefing: Some publishers see a rebound: digital ads and subscriptions climb after a tough 2023 – but not everyone

March 20, 2025
Navigating Economic Instability

Tariffs, inflation and the ad market’s race for flexibility

February 4, 2025
Member Exclusive

Media Briefing: Publishers put premium video behind the paywall to sell subscriptions

June 11, 2026
Business of TV

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO

May 2, 2024
Business of TV

Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars

May 8, 2024
Member Exclusive

Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates

November 25, 2024
Member Exclusive

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending

November 17, 2025
The Business of AI

With AI, agencies advance CTV contextual targeting by seeking emotional connections

September 11, 2024
Sponsored

Retail media’s evolution: How retailers are finding a way to break in and stand out

April 17, 2024
Data & Privacy

Snowflake and Snap partner to integrate clean rooms with conversions API

April 9, 2024

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