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Electronic Arts has built its own ad server in a renewed push for ad dollars
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6318
Results for ‘ ad networks’
Navigating Economic Instability
Q2 brought calm, but not confidence as CMOs spend with caution
May 27, 2025
Member Exclusive
Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
October 15, 2024
Upfronts
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
May 18, 2026
Member Exclusive
Media Buying Briefing: Retail media has become a full-funnel play for media agencies
July 15, 2024
Retail Media Rewritten
Measurement is the word defining retail media right now
September 16, 2025
Business of TV
Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
February 27, 2025
Marketing on Platforms
X claims to advertisers that it has a reach of 570 million monthly active users
September 17, 2024
Marketing on Platforms
A week since the U.S. election and social media is becoming more fragmented than ever
November 14, 2024
Member Exclusive
Ad Tech Briefing: Google readies its last stand in latest antitrust trial
August 19, 2025
Equality and Opportunity
Three publishers’ workforce diversity reports show DEI efforts remain sluggish
July 15, 2025
The Sports Marketing Playbook
Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
March 12, 2025
The Programmatic Marketer
A check on The Trade Desk’s risks and rewards
May 12, 2025
Marketing on Platforms
How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars
May 24, 2024
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