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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    6316 Results for ‘ ad networks’
  • The Programmatic Marketer

    T-Mobile has held talks to buy Vistar Media

    January 13, 2025
  • Member Exclusive

    Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession

    May 8, 2024
  • Member Exclusive

    Media Briefing: As social platforms favor creators, publishers are left out of the referral loop

    June 26, 2025
  • Member Exclusive

    Ad Tech Briefing: CES marks the opening of digital advertising’s (likely) year of consolidation

    January 6, 2026
  • The header image features two hands in a business handshake.
    The Programmatic Marketer

    Why SSP consolidation driven by agencies is benefiting the larger SSPs

    February 16, 2023
  • Retail media strategies
    Modern Retail

    Microsoft looks set to shutter its retail media business

    October 7, 2024
  • Business of TV

    Tubi hopes emotional context can drive demand for streaming’s long tail

    October 9, 2025
  • Member Exclusive

    Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement

    February 19, 2025
  • GIF of a robot reading a newspaper, symbolizing deep learning’s role in analyzing data and transforming advertising strategies
    Sponsored

    How deep learning is transforming advertising with precision, privacy and performance

    February 27, 2025
  • Business of TV

    ‘Fasten your seat belt’: What to watch for in this year’s TV and streaming advertising upfront market

    May 13, 2024
  • Member Exclusive

    Media Briefing: Associated Press deal cements Microsoft’s quiet rise in AI licensing

    November 6, 2025
  • The Creator Economy

    How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals

    August 27, 2025
  • Member Exclusive

    Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024

    December 2, 2024
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