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15984 Results for ‘ Platform-A’

The Creator Economy

Publicis intends to acquire Influential as it expands influencer marketing offerings

July 26, 2024
Digiday @ CES

Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves

January 9, 2025
Marketing on Platforms

Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more

March 7, 2024
Member Exclusive

CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

May 7, 2024
Member Exclusive

Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes

March 21, 2024
Marketing on Platforms

Meta advertisers are adrift in adversity as bug-filled problems persist

April 15, 2024
Gaming & Esports

How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign

October 3, 2024
Sponsored

How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responses

April 16, 2024
Marketing on Platforms

Legal battle aside, here’s all you need to know about TikTok right now

September 24, 2024
Member Exclusive

Media Briefing: Brian O’Kelley’s Scope3 promises an AI-powered ad tech reset — publishers aren’t buying it yet

March 13, 2025
The Business of AI

While AI isn’t bad, it does have a serious branding problem

August 2, 2024
Business of TV

NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day

May 3, 2024
Brand Safety

Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands

April 8, 2024

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