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8646 Results for ‘ Marketing Strategy’

Strategizing for the Future

Danone takes cues from pharma marketing as GLP-1 changes American appetites

May 23, 2025
How outcome-focused marketers can build a winning performance TV strategy

October 10, 2025
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Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

May 11, 2026
Sponsored

Brands are reinventing performance marketing for a flattened funnel

November 20, 2024
Life Beyond the Cookie

‘Considerably less ready’: Marketers’ post-cookie preparedness has dropped by 23% since 2022

June 25, 2024
Sponsored

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

November 19, 2024
The Sports Marketing Playbook

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes

January 21, 2025
Member Exclusive

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus

April 21, 2026
The Programmatic Marketer

With performance channels under scrutiny, these marketers are testing out brand-first strategies

July 21, 2025
Member Exclusive

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

April 16, 2025
Sponsored

How data collaboration is forging scalable new revenue streams for hybrid business models

April 15, 2025
Member Exclusive

Digiday+ Research: How are marketers measuring success on the top social platforms?

March 21, 2025
Member Exclusive

Digiday+ Holiday Commerce Strategies: A Marketer’s Wishlist

November 8, 2024

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