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8660 Results for ‘ Marketing Strategy’

The Creator Economy

How brands are growing episodic creator partnerships to reach a younger audience

February 10, 2025
Business of TV

What’s behind Netflix’s CTV market share jump?

February 24, 2026
The Programmatic Marketer

Q1 was a win for The Trade Desk, but bigger tests lie ahead

May 8, 2025
Member Exclusive

Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year

February 14, 2023
The Programmatic Publisher

Netflix readies pan-European rollout of its in-house ad tech amid pricing competition

February 10, 2025
The Creator Economy

Creators weigh content decisions and costs of election-driven marketing blackout

November 1, 2024
Publishing in the Platform Era

The publishers’ guide to being gaslit by tech platforms (the AI edition)

August 8, 2025
Marketing on Platforms

Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’

March 25, 2026
Member Exclusive

Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings

April 29, 2025
The Business of AI

Agencies grapple with economics of a new marketing currency: the AI token

March 3, 2026
Member Exclusive

Marketing Briefing: How the current chaos affects influencer marketing

April 22, 2025
The Business of AI

‘It’s like Google all over again’: What OpenAI’s Instant Checkout signals about conversational commerce

October 3, 2025
Evolving Agencies

‘This is what the future will look like’: Accenture Song has moved upstream of advertising

January 6, 2026

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