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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    7651 Results for ‘ Google’
  • The Programmatic Marketer

    Scope3’s latest launch is as much about the economics of ad tech as it is about AI

    March 17, 2025
  • Digiday @ Cannes

    Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership

    June 19, 2025
  • Member Exclusive

    Watch every session from the Digiday Publishing Summit, Fall 2025

    September 29, 2025
  • The Rundown

    The Rundown: Why YouTube has become key for brand GEO strategies

    February 25, 2026
  • AI Revenue Generation

    The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents

    November 21, 2025
  • Beyond Ads

    AI Briefing: As DeepSeek catches new heat, Big Tech trumpets another quarter of AI earnings

    February 10, 2025
  • Digiday Media Buying Summit

    AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools

    October 18, 2024
  • Marketing on Platforms

    TikTok looks to turn search queries into ad dollars with keyword targeting tool

    September 24, 2024
  • Graphic of a dollar sign-shaped key unlocking a lock, symbolizing the key to unlocking successful performance marketing through the seven stages of development
    Retail Media Rewritten

    ‘It fundamentally changes what it means to be an e-commerce brand’: What a ChatGPT checkout system could mean for retail

    August 5, 2025
  • AI Revenue Generation

    When bots look like buyers: agentic traffic causing new publisher headaches

    November 12, 2025
  • Marketing on Platforms

    X’s automated ad vision left advertisers underwhelmed

    August 11, 2025
  • GIF of a laptop on a picnic blanket with scrolling news headlines, representing advertisers' role in supporting reliable journalism and aligning with reputable news publishers.
    Marketing on Platforms

    AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope

    January 20, 2025
  • search referral traffic for publishers
    The Creator Economy

    Search or social? Influencer marketing finds itself in the middle

    August 5, 2025
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