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Electronic Arts has built its own ad server in a renewed push for ad dollars
Media
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Special Projects
Digiday+ Research
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7867
Results for ‘ Creativity’
Member Exclusive
Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script
October 6, 2025
The Creator Economy
Influencer agencies expand their consulting services as competition grows
May 15, 2024
Member Exclusive
Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers
September 16, 2024
Member Exclusive
Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter
October 3, 2025
Gaming & Esports
How esports organization 100 Thieves rejuvenated its sponsorship business in 2024
December 18, 2024
Member Exclusive
Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty
April 1, 2025
The Creator Economy
Brands are betting on creators to make their next hit series
October 16, 2025
Super Bowl
With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.
February 8, 2024
Member Exclusive
Future of TV Briefing: How Fox is using AI and a unified ad server to power-up Fox One
September 24, 2025
Gaming & Esports
Why Epic Games is encouraging brands ranging from 7-Eleven to Coachella to activate inside Fortnite Creative
August 24, 2023
Brands in Culture
Starbucks hires first-of-its-kind marketing role heading up fashion and beauty collabs
December 22, 2025
Sponsored
Why teams are following all 7 stages of development for performance marketing
January 15, 2025
Digiday @ Advertising Week
Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
October 9, 2024
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