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7872 Results for ‘ Creativity’

Data Regulation

Apple’s ATT crackdown emboldened DTC marketers to reinvest in Meta, Google

October 5, 2023
Life Beyond the Cookie

Best Western overhauls its data ahead of a cookie-less future

March 22, 2024
Brands in Culture

Why Snapchat is pitching its platform as an alternative to social media

February 14, 2024
Brands in Culture

‘Makes us more nimble’: Why DTC shaving brand Harry’s has bolstered in-house capabilities, is focused on organic social content

July 4, 2022
Experimental Channels

As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse

April 24, 2024
Google on Trial

Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused

September 11, 2024
The Business of AI

AI Briefing: The music industry raises the decibel for the fight over generative AI

July 1, 2024
Brands in Culture

Why Barbie fever may inspire the future of marketing movies

July 26, 2023
Member Exclusive

Research Briefing: YouTube faces child safety protocol concerns, as more marketers use hyper-personalized ad targeting

August 24, 2023
Marketing on Platforms

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend

February 28, 2024
Sponsored

Why CTV is the next big branding channel for sports advertisers

April 6, 2023
The Business of AI

2024 in review: A timeline of the major deals between publishers and AI companies

December 27, 2024
Member Exclusive

Media Buying Briefing: Agency news and takeaways from CES 2024

January 15, 2024

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