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Results for ‘ Brand Engagement’
Beyond Ads
AI Briefing: Google Deepmind open-sources SynthID for watermarking generated text
October 28, 2024
Marketing on Platforms
Influential partners with Adomni to push creator content beyond social media to digital OOH
June 16, 2023
Beyond Ads
Inside NFL’s pitch to include NIL talent in its collegiate marketing program
October 12, 2023
Gaming & Esports
How Call of Duty League teams are using the return of in-person events to generate brand interest
April 1, 2022
Gaming & Esports
Why esports betting company Rivalry uses a chicken mascot to get higher in the pecking order among esports fans
July 4, 2023
Experimental Channels
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
May 26, 2023
Sponsored
Why advertisers are reconsidering keyword blocklists as brand safety approaches to hard news
April 20, 2023
WTF Series
WTF is influencer allowlisting?
November 2, 2023
Marketing
Why Dr Teal’s is using connected TV to beef up its media mix
February 4, 2022
Experimental Channels
‘A gold rush moment’: Apple’s Vision Pro revives marketers’ AR ambitions
June 7, 2023
Subscriptions
The New York Times Cooking is letting readers taste test recipes over text to drive subscriptions
June 23, 2023
Gaming & Esports
Why Niantic is investing in rewarded AR to develop new revenue streams
October 4, 2023
Gaming & Esports
Why the esports pragmatist is taking center stage as esports winter sets in
August 16, 2023
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