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6470
Results for ‘ Brand Engagement’
The Programmatic Marketer
Heineken is expanding the use of contextual targeting on its brand campaigns
July 22, 2025
Marketing
Perplexity has offered ads for half a year — marketers already want scale
May 28, 2025
Member Exclusive
Marketing Briefing: The case for and against Omnicom acquiring IPG
December 10, 2024
Member Exclusive
Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment
January 6, 2025
The Business of AI
In Graphic Detail: Inside the growing rift between AI efficiency and audience trust
November 24, 2025
Bold Call
Bold Call: OpenAI’s ads pivot may come too little, too late
January 21, 2026
Retail Revolution
Goodway Group launches retail media accelerator to bring order to a growing industry
May 23, 2024
Marketing on Platforms
Here’s what marketers want from Meta’s Superintelligence Labs
August 19, 2025
The Business of AI
5 questions marketers have about Sora and the synthetic social era
October 17, 2025
Member Exclusive
Research Briefing: Still images receive more attention than Reels on Instagram
May 9, 2024
Member Exclusive
Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market
June 3, 2026
The Creator Economy
How creator marketing has become key to Mastercard’s culture-hacking strategy
May 28, 2025
Beyond Ads
Aldi hires Instacart to power its U.S. website instead of developing it in-house
April 7, 2026
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