In May, Target Media Network president Kristi Argyilan stood on a small white stage at the center of the company’s first NewFronts presentation and introduced Roundel, the retailer’s newly rebranded media business.

“We spent the last three years figuring out how to use our first-party data to serve personalized ads to guests on our Target platform,” said Argyilan, now the president of Roundel, during the event. “With that data, result-focused measurement and a brand-positive environment, we’ve generated results. There’s room to do more.”

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