On Monday, Casper cleared its Instagram account entirely, instead, replacing it with two posts teasing a product drop announcement to come. On Tuesday, the brand released the Casper Glow, a handheld night light meant to help adults fall asleep and selling for $89 a pop.

It’s the latest product in Casper’s expanding lineup that’s going beyond its bed-in-a-box beginnings. It now sells bed frames, dog beds, pillows, sheets, quilts and duvets along with the Glow, as the company positions itself more as a bedroom brand than a mattress brand.

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