Crowdfunding campaigns, once largely relegated to wacky Kickstarter ideas and personal projects, are becoming a viable funding tool for new direct-to-consumer brands

Indiegogo has watched product companies take off on its platform: In the past five years, watch brand MVMT raised nearly $300,000; a foldable bicycle called Mate raised over $22 million in two campaigns; Misfit, a Fitbit-like fitness tracker, raised $850,000.

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