Digiday+ Member Article

Walmart is testing an in-house tech platform called Spark Delivery that lets independent drivers deliver groceries to customers within hours in a move similar to Amazon’s Flex program.

The retailer said Tuesday the service is launching in Nashville and New Orleans and expanding to other markets by the end of the year. Spark is the retailer’s latest foray into direct-to-consumer delivery as Amazon grows its imprint in consumer retail following its Whole Foods acquisition and the opening of Amazon Books. Spark operates alongside the retailer’s offerings through tie-ups with third-party services like Deliv, DoorDash and Postmates, and a pilot currently underway in Woodstock, Georgia, where store employees deliver grocery items to customers.

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