Bic launched a new razor brand exclusively on Amazon

Live today, Made For You is a razor brand for men and women made by Bic and selling exclusively on Amazon. The line launched with one razor, an $8.99 gender-neutral version in four colors, with three options for refillable razors in four, eight and twelve packs. The pricing is in line with direct-to-consumer brands like Harry’s and Billie, which sell razor starter packs for $9 and refills for between $9 and $10 for a four-pack.