In a media world that trades short bursts of information as currency, it comes as no surprise that video will go this route. What is surprising The Wall Street Journal is leading the charge.
WSJ WorldStream has hooked up with video startup Tout for quick-and-dirty video hub where WSJ reporters upload videos directly from their smartphones. Neil King, Jr talks with Vermin Supreme, a presidential candidate; Utah Senator Orin Hatch speaks with Mark Scheffler about Paul Ryan. The company has been betting big on video over the last several months and now appears to be marrying mobile to video. The News Corp. company has been experimenting with all sorts of streams recently and by planting its flag in the video-stream ground the newspaper is doing something most publishers don’t do: show, not tell.
Mobile and video are two huge question marks publishers worry about on the business side. On the desktop version of WSJ WorldStream there’s a big box ad. The mobile version is divided into two functions: overview and stream. There’s no ad in the stream, but there is a banner ad in the overview. Neither has the kind of pre-roll spots advertisers love.
More in Media
Why LinkedIn is spotlighting the average watch time metric to support its video push
The company believes more creators will make the jump to LinkedIn for the opportunity to be in front of marketers, investors and other business decision-makers.
How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley
The Condé Nast-owned publication has recorded a four-times increase in revenue for its “Open Door” series and is planning a relaunch of its AD Shopping property, Astley said on the Digiday Podcast.
AI Briefing: DeepSeek’s emergence from nowhere shows open-source is eating the world
After recent AI developments, ad tech execs ponder the prospect of Big Tech loosening their stranglehold on the industry.