Last chance to save on Digiday Publishing Summit passes is February 9
The Washington Post widened its lead over The New York Times in November, raking in 71.6 million U.S. visitors compared to the Times’ 68.8 million according to comScore data.
Last month, the Washington Post narrowly edged the Times (66.9 million to 65.8 million) for the first time in its history as it reshapes its online presence. Both newspapers recorded record-high traffic numbers in November and performed strongly due to news cycles that included coverage of upcoming presidential election and the terror attack in Paris.
The Washington Post’s widening lead over the the Times’ can be attributed to multiple factors, including aggressively distributing its content on social media, focusing on mobile audience and emphasizing on viral content.
One caveat about the comScore’s numbers: they represent one measure of how the two competing newspapers are doing and don’t factor in print subscriptions and readerships on apps and worldwide. Nor do they measure how the Post is monetizing the increasing traffic, if at all.
More in Media
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.
Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf
Bloomberg launched a centralized video hub to improve discovery, boost engagement and keep audiences (and subscribers) on its own platform.
The Rundown: What YouTube creators should expect to change in 2026
YouTube has big changes slated for 2026 across AI content, Shorts, YouTube TV, and more – what does it all mean for creators?