Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
The British people plunged the world into a sea of uncertainty after it voted to leave the European Union in a startling result that has global implications. Social media is feeling the anxiety.
One comment from the Financial Times’ website is going viral, perfectly encompassing the unease among young people, who voted overwhelmingly to remain in the E.U. compared to old people. The comment is from a person named “Nicholas” and is being shared on Twitter:
The most articulate take on #Brexit is actually this FT reader comment today. pic.twitter.com/98b4DwsrTV
— Nicole Perlroth (@nicoleperlroth) June 24, 2016
There are few variations of the comment being used in different tweets (this one has 22,000 retweeets and another has 14,000 retweets) but they all have generated thousands of retweets and likes.
Vox explained that perhaps one of the reasons why it’s being shared thousands of times is because “it shows the impact of leaving on those who believed that Britain was better off as a part of Europe, and the way in which the country’s young voters, who overwhelmingly supported remaining, feel they will pay for the decisions of their elders.”
More in Media
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.
From lawsuits to lobbying: How publishers are fighting AI
We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026.
Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026
Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.