Introducing Digiday+ Talks
Introducing Digiday+ Talks

Hear from industry leaders how media & marketing businesses can adapt to the new reality

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Amazon Strategies Virtual Forum
Amazon Strategies Virtual Forum

A series of presentations, workshops and talks that’ll help you navigate and survive our current crisis and the acceleration of e-commerce that has come with it. Taking place from April 20-24.

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more from Modern Retail

Modern Retail is a publication from Digiday Media covering the ins and outs of the reinvention of the retail industry and is on the frontlines of the industry’s ongoing transformation, from Amazon’s increasing influence to the combined force of the direct-to-consumer upstarts.

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Startups
Dagne Dover co-founder Melissa Mash on lessons from the last recession: ‘It was a race to the bottom’

In 2008, Melissa Mash, now the co-founder and CEO of handbag brand Dagne Dover, was managing Coach's wholesale e-commerce business, which consisted of selling through the websites of department stores like Macy's and Nordstrom. As the recession worsened, she got a crash course in what not to do during hard economic times. Mash said the biggest takeaways for her were, one, the dangers of offering deep discounting, and second, relying on wholesale retail partners to drive all of your sales, especially when they are hurting for revenue themselves.

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Startups
Dagne Dover co-founder Melissa Mash on lessons from the last recession: ‘It was a race to the bottom’

In 2008, Melissa Mash, now the co-founder and CEO of handbag brand Dagne Dover, was managing Coach's wholesale e-commerce business, which consisted of selling through the websites of department stores like Macy's and Nordstrom. As the recession worsened, she got a crash course in what not to do during hard economic times. Mash said the biggest takeaways for her were, one, the dangers of offering deep discounting, and second, relying on wholesale retail partners to drive all of your sales, especially when they are hurting for revenue themselves.

more from Glossy

Glossy is a publication from Digiday Media covering how fashion, luxury and beauty industries are being disrupted by digital media and technology.

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Beauty
Beauty brands pivot to soap to stay afloat

As work-from-home culture means less need for prestige cosmetics, beauty companies have been emphasizing personal care products like soap to reach consumers stocking up on essentials.