Only ten seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

Reddit’s Alexis Ohanian on why empathy will win

Reddit co-founder Alexis Ohanian still believes in empathy on the web.

“I’m spoiled because every day I see it on Reddit,” he said on the Digiday Podcast from Cannes, France. “There’s all this remarkable decency and kindness for people.”

Some edited highlights:

People aren’t perfect
“There are scruffy areas of people. People are scruffy. Everyone accepts. Nobody is expecting perfection, but expecting authenticity is reasonable. This conversation has always happened. You couldn’t see the message in real time and affect it.”

Reddit is an editorial tool
“We want to generate a flywheel of engagement. My favorite example is a New York Times story on prison reform. This reporter wrote the story, then got involved in the discussion on Reddit, then wrote another story for the Times about the conversation he had. We’re not just sending these media sites traffic. We’re helping them come up with new stories.”

People were always segmented
“There were a lot of voices I’d never heard before because of where I lived and what I was exposed to. I was never privy to those conversations. Now that they’re online, they can find each other, and we can find it.”

More in Media

Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces

Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.

Overheard at the Digiday AI Marketing Strategies event

Marketers, brands, and tech companies chat in-person at Digiday’s AI Marketing Strategies event about internal friction, how best to use AI tools, and more.

Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search

This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.