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Click through to experience Digiday Media's special project that explores the challenges and opportunities associated with NFTs in media, marketing and gaming & esports.

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Startups
Why sparkling water brand Aura Bora created a secret menu for DTC customers

CPG startups are constantly trying to get creative with their marketing. One brand, Aura Bora, is taking a page out of the playbook of fast food chains by offering its most loyal customers a secret menu of limited-edition flavors like banana bergamot and mango chili. The post Why sparkling water brand Aura Bora created a secret menu for DTC customers appeared first on Modern Retail.

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